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5 ways to generate more leads for your business by using Youtube videos

These days, thanks to the internet and the power of social media, there are many different ways you will be able to generate business leads. It’s really important that you start harnessing all of these new digital ways to generate new leads so that you are able to diversify all of the ways you bring in new business.

One of these ways you should start to look into is using YouTube. The video platform is one of the most popular social media sites right now, and you will be able to find a lot of new customers if you start to post your own videos on it. Generating leads on YouTube is quite different to how you would generate them on any other social media platform, though. Don’t worry if you are completely new to this video platform, though, as this blog post can help you start to use it to your advantage.

Here are a few of the main ways you can start to generate business leads by using YouTube videos. Even just using a couple of these tips will really help you boost your lead generation quite significantly!

1. Make Sure All Videos Are Optimised

First of all, one of the best things you can do to generate more leads through YouTube is to ensure that all of your videos are optimised. Some people will certainly argue that this is the most important thing you can do when you start to upload videos! There are three agreed ways that YouTube users can optimise all of their content - it needs to be educational, needs to answer questions, and there should always be a call to action. If your videos meet these three requirements, then they will be fairly well optimised. There are other ways to optimise as well, such as by adding plenty of keywords into the title and description.

But why is optimisation so important? It’s all to do with the YouTube algorithm. If your video is well-optimised, then the algorithm will be a lot more likely to automatically choose it to be played after a user has finished watching a similar video. That means that videos that are optimised are a lot more likely to get more views.

2. Add Cards To All Videos

One other great way to generate even more business leads is to add plenty of cards to your YouTube videos. These are interactive cards that you often see at the end of videos. There are two different kinds that you should utilise in each of your videos - YouTube cards and content cards.

YouTube cards are clickable links. These are often small videos that pop up in the corner of a YouTube video as it is about to end. You should make sure that these cards are previews of your other videos and that the links take users directly to these videos. By adding them to the end of a video, they encourage the audience to continue watching your content so that you gain more views and leads.

The other type of card is a content card. Unlike YouTube cards, these just show a preview image of one of your other videos, unlike the preview video that plays in the YouTube cards. You can set these to appear in the top corner of your video while it plays, so these don’t have to only pop up right at the end.

These different cards are a really great way to encourage users to click through to your other content and they can also motivate them to click through to your website as well. The more clicks you can get to your website, then the more leads you stand to generate!

3. Take Advantage Of The Playlist Function

Did you know that you can sort your YouTube videos into playlists? This is certainly one feature that you should use as often as you can. When you upload a new video, you should see an option to add it to a new or current playlist. Once you do, any followers and YouTube users will discover that it is a lot easier to find your content that is all related. It also encourages users to keep on watching your videos as well. That’s because when one video comes to an end, then the next video in the playlist will begin to play. It’s a really easy way to get your number of views to increase pretty quickly!

4. Always Respond To Comments

Another great tip is to keep up to date with all of your videos’ comments and to reply to them in a timely and professional manner. If you do reply to the comments, then all of the people who view your video will see that you care in what they have to say. Not only, that, but commenting and replying to viewers can help to increase the engagement on your videos, which is another brilliant way to optimise them. Plus, when you do reply to any commentators, you can respond with a call to action to try to motivate them into clicking through to your website or making a purchase.

5. Partner With Other YouTube Influencers And Content Creators

Lots of YouTube users find that they really benefit when they collaborate with other vloggers and content creators. This is all because it will open you and your brand up to your collaborator’s audience. Once more people know about you, you will have a new audience who you can try to gain some leads from. Think of this collaboration as some free PR!

These are just five of the best ways to generate business leads from your YouTube videos, but there are a lot more that you can utilise. Getting started with these above should put you in a very strong position, though, and you can start to use even more ways to generate leads once you get more confident on the platform.

Once you get started with YouTube, you might start to wonder why it took you so long to start using this useful platform!