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6 Online Tools That Every Budding Entrepreneur Should Be Using

If you’re a budding entrepreneur, you’ll want to be doing all you can to get your start-up off the ground and successful. There’s so much to consider when you are gathering ideas and starting to make things happen, from your business plans to your marketing strategies, budget and branding. Luckily, technology is on your side; there are a plethora of tools out there that every entrepreneur should quickly take advantage of. Let’s dive in and take a look at a few of the best.

1. Hootsuite

Every entrepreneur knows that the consumer expects businesses to have a social media presence that’s engaging and responsive. You’ll also know that social media is a surefire way to drive your marketing and branding. With this in mind, Hootsuite is an excellent tool for entrepreneurs. Hootsuite allows highly effective social media management whereby you can respond, update, schedule and view stats. The beauty of Hootsuite is that you can manage all of your social media platforms here. Hootsuite includes over thirty networks; a few of which are Facebook, LinkedIn, Twitter and Wordpress.

You’ll enjoy the efficiency of being able to schedule your posts in advance and view all of your analytics data. Hootsuite also comes with an extension called Hoolet that lets you share web pages across all of your social networks. The Hoolet extension is hugely time saving and easy for the entrepreneur on the go! Hootsuite is an excellent online tool which allows you to effortlessly keep on top of all your social media. When you’re looking to gain as much popularity as possible, you’ll want to leave no social platform unturned.

2. Hubspot CRM

Hubspot CRM (Customer Relationship Management) is a free online tool that can do wonders for the efficiency of your business. CRM is a system used to manage the different interactions between your customers (and your potential customers). You can improve your customer service and increase your sales using such software. Hubspot CRM works to track your interactions across calls, social media and email. Having everything you need to know about a customer in one place can far improve your relationships. You will also improve your time management and increase your chances of converting more leads. Using Hubspot, you can analyze your information and generate sales funnels.

Hubspot CRM stays connected to sales and marketing because it provides insights that it has discovered within your contact database.You can also integrate it with Gmail and Outlook easily. When you’re starting out, you’ll want to manage your customer relationships in the best way that you can; to set the standard of a great reputation. You won’t want to miss out on any leads due to not correctly organising your customer information.

3. Mail Chimp

As an entrepreneur, you’ll naturally want to be using email marketing to drive your sales 24/7. You’ll know that generally speaking each visitor who arrives at your website does not always end up making a purchase there and then. If you use pop-ups and contact forms to grab your visitor's contact details, you can simply add them to your email marketing list and reach out to them later.

Mail Chimp is an email marketing tool which is perfect for start-ups or large businesses alike. When using MailChimp is very easy to design and execute your email campaigns. You can also analyze your campaigns via this tool. With MailChimp, you can track emails, generate reports and manage all of your subscribers. MailChimp arrives with many benefits; you can create branded newsletters and schedule these to send when you update your business blog.

You can also send those on your list targeted emails which are based on their opening history. Looking at people's behaviour within your email campaigns can help you to reach out to them in the best way. It’s also an option to link with Google Analytics so that you can gain some insights on the connection between your email campaigns and website traffic. (Which brings us to our next tool!)

4. Google Analytics

Making the most of Google Analytics is a surefire way to drive success. It’s free, and it is helpful to analyse your SEO. Entrepreneurs will know how vital SEO optimization is in driving traffic to your website and getting noticed. With Google Analytics, you can view just how much traffic your keywords are bringing to your site. Google Analytics also allows you to discover which other keywords that your website visitors are inputting to find you. In addition to this, you can see which pages or links that your site visitors are clicking on the most. Analysing your strategies will give you the best chances of improving them. Marketing tactics are developing all of the time, so it’s vital to stay on top of new trends and developments.

5. Trello

Trello is a collaboration app which allows project management and collaborative functions between employees. Trello has a virtual card for each task and a list that can prioritize everyone's individual assignments. Employees have channels to communicate and discuss their projects. Trello can help you to keep your project management organized. It's also straightforward to edit tasks as you need to with a simple drag and drop feature. You will also benefit from a searchable database so that you can easily find whichever file or project that you are searching for instantly.

6. Canva

Canva is a design platform which is perfect to create artwork for your website, social media and other branding, marketing or design purposes. Canva offers a huge library of graphics, photographs and typography to choose from. You can upload and customize your own logos and fonts. With Canva you can also publish your designs and add them instantaneously to your brand page. It’s easy to resize and animate designs as you wish. You’ll get creative and save yourself money on hiring designers to complete this kind of work.

The world of the entrepreneur is both exciting and hard work! You’ll be improving your strategies and analysing your strengths all of the time. The best thing to do is to figure out your current weak points and consider which are the best tools that will serve you at this time.